It is long, but that helps make up for the fact that the journalists want to discuss so many narrow and topical issues. Jobs takes the chance to make his points with clarity, intensity, and passion. I wonder though, is Walt Mossberg really as stupid as he seems? His ignorance of how to run a business hampers his ability to foster interesting discussion. How did he get this gig at the WSJ? He and Kara Swisher seem to want to share the stage rather than facilitate the discussion.
At about 40 minutes into the interview Jobs talks about his passionate support for the press. In view of the current drive for iPad press subscriptions, clearly a year ago he was telegraphing an idea in development. In my view, online reading is very, very important. How many times do you find that a link and a story are video, and when using your phone, when on the go, you just say "No thanks.", and move on. I like to digest my information by written word, so I can manage the pace and place, irrespective of connection. Newspapers are great, but big, messy and narrow. The web is as much about reading as about images to me, and with the right apps, I can read with or without internet connection.
At about 1:35 of the interview Jobs talks about the phenomena of apps. Today we saw interesting data comparing app uptake to music download. He expressed his amazement at this reality that seems genuine.
Watch through to the Q&A, it is as good as the interview.
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